| The task was assigned to me by word of mouth in my previous work and roles. The project was to revamp the image of a leading personal training studio in Los Angeles. To keep up with newer training studios and online trainers - a new image and brand and tone was required. This is where I come in. | I developed a new logo, a new tone and colour approach as well as the design and development of the website. VIEW THE SITE |
| 1. The Brand Understanding the client, the direction desired and the message. It took a few tries and eventually we got to the desired look and feel in a period of 1 week of back and forth to establish the brand. View some of the initial drafts HERE before narrowing down on the final look below. |
| 2. Bringing it to life online The main message was to bring through the tone of a premium brand and giving the full background in an easy to read and understand method. Making sure I hit the target audience in the right way. |
